Insurance with a backbone.
Forte exists to fight for better outcomes – for our clients, our people, and our profession.
Our vision
Reshape the profession. Raise client expectations and outcomes.
Our mission
Protect what matters, challenge what doesn’t, and deliver outcomes that set a higher standard.
Meet the team.
James Page
Chief Executive Officer
With over 25 years in insurance, James is a trusted expert in professional indemnity, known for his clear, pragmatic advice and ability to navigate complex risks.
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James has spent his career across both global brokerage firms and leading national providers, giving him a broad perspective on risk across industries and borders. He has built a reputation for delivering tailored indemnity solutions to professionals facing complex liability exposures — from legal and financial services to consultancy and construction.
His deep technical knowledge, combined with a straightforward, problem-solving approach, makes him a valued advisor to clients and colleagues alike. Whether navigating regulatory shifts or structuring bespoke coverage programs, James brings clarity, confidence, and strategic foresight to every engagement.
Matt Jones
Managing Director
Matt is a skilled negotiator with over 15 years in the PII market, known for building strong insurer and client relationships and delivering creative, client-focused solutions.
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Matt believes that trust and proven performance are the foundations of lasting client relationships. Over his career, he has developed a deep understanding of how to tailor his approach to achieve the best outcomes, supported by a strong network of insurer relationships.
He thrives on challenges, with a track record of designing bespoke solutions that require fresh, outside-the-box thinking. Driven by a passion for growth — both personally and for those around him — Matt is always looking to improve every aspect of the business and every client experience with Forte.
Flynn Oliphant
Associate Director
With 8 years in the Professional indemnity insurance space, Flynn thrives on providing practical solutions for clients. He builds strong relationships and makes complex challenges feel simple.
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Specialising in Professional Indemnity for construction and property-related firms, Flynn has developed a reputation for delivering tailored solutions that address complex liability exposures.
His strengths lie in building and maintaining trusted relationships with both clients and insurers, ensuring coverage programs are not only comprehensive but aligned with each business’s key requirements. Combining technical expertise with a clear, logical approach, Flynn excels on creating bespoke strategies that deliver confidence and clarity in an ever-changing market.
Flynn has worked with Matt and James very closely since he first began his career in insurance and is an exceptional broker and highly trusted.
Gracie Fletcher
Associate Director
Gracie is a phenomenal networker and fearless when outside of her comfort zone. She has excellent communication skills and brings a fresh perspective to difficult placements.
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Gracie has quickly become a skilled advisor and trusted partner with strong market relationships.
She’s committed to self-development and raising standards across the profession, ensuring our clients are protected not just on paper, but in practice.
Simon Hall
Associate Director
With 8 years experience, Simon is a trusted specialist, known for combining technical expertise with a forward-thinking approach to client solutions.
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Simon has developed a reputation for delivering tailored PI programs that address complex liability exposures across sectors such as construction, property, and regulatory professions. His ability to simplify intricate risks while maintaining strategic foresight ensures clients feel confident and protected.
Driven by a passion for innovation and growth, Simon thrives on challenges that require creative, outside-the-box thinking. He values strong relationships and believes collaboration is key to achieving the best outcomes. Whether navigating regulatory changes or designing bespoke coverage strategies, Simon brings clarity, confidence, and a commitment to continuous improvement to every engagement.
Dominic Scott-Bone
Associate Director
Dominic is a skilled communicator and is truly passionate about understanding each and every person and business he speaks to.
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Dominic brings a fresh, client-first approach to insurance broking. Specialising in providing tailored professional indemnity packages for construction and property-related firms, he takes time to understand each client’s world and deliver cover that truly fits. Dominic is passionate about helping businesses protect what matters most and building partnerships that last.
He’s worked with James and Matt since beginning his career in insurance and is integral to the Forte plans for the future.
Our founding principles.
Forte was built on four principles that shape who we are and how we work. We believe in expertise without ego – straight-talking advice rooted in real market knowledge. We’re built to fight for better, relentless in finding the right solutions for our clients. And we’re purpose-driven by design, always doing right by people, inside and out.
Fight for better.
We challenge complacency and raise the standard.
Stay grounded.
We keep things clear, calm, and human.
Earn it every time.
We work for our clients’ trust, over and over again.
Own the outcome.
We take responsibility, from start to finish.
We knew insurance could be better.
Forte was founded by insurance professionals who’d seen the industry from the inside. Having worked with both top-ten global brokers and national firms, we saw the benefits, but also the pitfalls, Too often, big brokers became slow, profit-led and detached from the clients they served.
We built Forte to do things differently – combining the ambition and agility of a startup with the hard-won expertise of market specialists. We exist to protect what matters, challenge what doesn’t, and set a higher standard for the profession.
See what we do.
Learn how our expertise and principles translate into real results for clients.