Leading the Way as the UK’s First Fee-Only Professional Indemnity Broker
The insurance industry has been stuck in a commission-driven model for decades, one that puts profit before people.
At Forte, we’re challenging that system. We believe insurance should anticipate, enable, and adapt, not just react. That’s why we’ve taken a bold step forward: we are the first UK Professional Indemnity (PI) broker to adopt a fee-only model.
This isn’t just a change in how we get paid; it’s a transformation in how we serve clients and raise the standard for fairness and transparency.
James Page
James is one of the Co-Founders and CEO of Forte. With 25+ years in the industry working at both national and international brokerages he's developed strong views on broker renumeration.
What does fee-only mean?
Under the traditional commission model, brokers receive payment from insurers based on the premium amount. This can create conflicts of interest, as higher premiums often mean higher commissions. Our fee-only approach eliminates this issue entirely:
No Commission from Insurers – We do not accept any payment from insurers. Our income comes solely from an agreed professional fee.
Complete Transparency – Clients know exactly what they are paying for advice and placement, with no hidden margins or incentives.
Aligned Interests – Our recommendations are based on what’s best for your business, not on commission structures.
Why is this better for clients?
The benefits of a fee-only model go beyond transparency. Here’s what it means for you:
True Independence – We are free to recommend the most suitable insurer and policy without any bias toward higher commission-paying providers. Our loyalty is to you, not to insurers.
Professional Service Guarantee – Our income is based solely on the quality of our advice and service. This means our success depends on delivering exceptional outcomes for your business.
Cost Control – Our fees are fixed and agreed upfront. There are no surprises, and you have greater control over your insurance spend.
IPT Savings – Insurance Premium Tax (IPT) is charged on the premium amount, including broker commission. By removing commission, we reduce the taxable premium, which can lead to significant IPT savings for clients.
We’re not rewarded for variables outside of our clients control (for example, market shifts) as our fee is based on the service we provide, not solely on the premium placed.
Why Forte Brokers?
Born from decades of experience, Forte was created to fight for clients and redefine what great looks like in insurance.
As specialists in PI insurance, we understand the unique risks and challenges faced by companies.
Our fee-only model reinforces our commitment to acting in your best interests and delivering exceptional value.
We believe this approach sets a new benchmark for the industry one that prioritises transparency, fairness, and client trust.
Disclaimer: This article is for general information only and does not constitute financial, legal, or insurance advice. Always seek professional guidance before making decisions relating to your own insurance or risk management arrangements.